Saturday, April 23, 2011

Scion FR-S Concept New York 2011

Toyota will marketplace the lightweight, rear-generate coupe FT-86, co-created with Subaru, under the youthful Scion banner in the United States.Scion FR-S Concept New York 2011
Shown as the FR-S idea at New York, the production coupe will effectively be a rebadged model of the FT-86 with minimum engineering changes.
For instance, the concept's scissor doorways are highly not likely to move outside of the strategy stage.“The FR-S is a lot more about Toyota supporting the Scion brand, rather than denying Toyota dealers the chance to market the coupe,” says Scion vice president Jack Hollis.
The production FR-S is anticipated in U.S. dealerships in 2012 as a model-yr 2013.
Scion, whose boxy XB and XD hatchbacks and TC front-push coupe promote to twenty-somethings—and also an older crowd—in the United States, is however operating on the advertising and marketing prepare for the rear-push FR-S.
“Informal research suggests that prospects are comparing the FR-S to 14 distinct competition,” says Hollis. “There's no head-to-head competitor.”

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